Sweden Overview
The first PR agencies in Sweden were founded in the 1960’s, but it was not until thirty years later that the market really began to take off. Sweden now has a well-developed media landscape and a thorough knowledge of new communication technologies. With Open2Europe’s expertise, companies are able to reach out to traditional media (print and broadcast) as well as to digital media to establish their brand, products and services or to announce important corporate messages. The Agency targets B2B and B2C journalists, analysts, bloggers as well as distributors. The Swedish media is sometimes read by neighbouring Denmark and Norway.